This is as good as the Borders coupons get, so don't hold out if there's something special you've been looking at. Even better, this is 40% off any item, not just books - so you can go wild with DVD boxed sets, CDs, gift sets and what have you. My Borders has a lot of Burt's Bees beauty products and fancy soy candles, so keep that in mind - it's not just bargain books and puppy calendars.
Also good online with promo code BRE1129H.
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