There are some advertising campaigns so successful that they are seared into my brain forever. If Lever 2000 never spent another penny on advertising, you could wait until I was 80 years old and say the words "Lever 2000" and I would automatically reply, "For all your 2000 parts."
Nevertheless, they are boosting awareness by offering free samples, so why not take advantage? Surely you have a part or two that could be cleaner...
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