Well, Borders is taking a page from Barnes & Noble for once, adopting their bizarro "download our e-reader and show it to the cafe barista for a free coffee" promotion.
The app is free, and you can always delete it afterward, and Borders has free wi-fi in its stores, so I guess if you're in there browsing with your 33% off coupon and you get a hankering for coffee, you could quickly download the app and wield it for your free cup. Shrug.
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