Facebook: Free $25 AmEx gift cards to the first 30,000 on Nov. 1.

UPDATE: It starts at 1:00 pm Eastern time, or 10:00 am Pacific time for those of us on the West Coast. Set your reminders!

Last year, American Express did a support-small-business program during the holidays, where you'd get a $25 refund when you made a $25+ purchase at a small local business. This year they're doing it slightly differently by teaming up with FedEx via Facebook.

Starting on Nov. 1 (which could mean EDT or PDT - stay tuned!), the first 30,000 visitors to FedEx's Facebook page can sign up for a $25 ShopSmall AmEx gift card. This is all part of its campaign for Small Business Saturday (Nov. 26), encouraging shoppers to buy from their local independent businesses this holiday season. A good idea whether you get one of the gift cards or not!