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Wednesday, February 16, 2011

Information: Why retailers give out free in-store samples.

Here's an interesting article from TheStreet.com about the economics behind those free samples skewered on toothpicks that get handed out at your local grocery or big-box store. Could be those samples represent about-to-expire product that they'd otherwise be throwing in the dumpsters out back... or the retailers may have given the store hundreds of dollars for the privilege of handing you squares of freezer pizza. And yet, it seems to be worth it for those food companies just to get you to try their product. Read more about it.

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