I just heard about Small Business Saturday, which is sandwiched between Black Friday and Cyber Monday. It's an alternative to doorbusting super-sale madness, with an emphasis on supporting your local community by choosing to shop at small businesses in your area.
Join the Small Business Saturday page on Facebook and you can get a $25 credit on your American Express card! Register your card before Nov. 27, then spend $25 or more at a participating small-business store (i.e., one that accepts American Express) and you'll receive a $25 credit on your statement. Pretty sweet, huh?
Also, American Express will donate $1 to Girls, Inc., for every person who "likes" the Small Business Saturday page on Facebook, so you can do good even if you don't do any shopping over Thanksgiving weekend.