Freezer pizza tycoon DiGiorno's is expanding into frozen sandwiches, it appears, and you are the beneficiary. On May 18, they're giving away 100,000 coupons for Flatbread Melts*, starting at 12:01 am - so don't let those sneaky EDT people steal a march on us!
This is the link, but it does not appear to be working yet. Here's the story, so you know I'm not just making this up.
*Those would be "premium, single-serve hand-held meals with toasty flatbread folded over Italian-inspired ingredients such as white meat chicken, fire-roasted vegetables and delectable cheeses."