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Thursday, April 22, 2010

Borders: 33% off one item + a free book (maybe).

Well well well, look who's shaking things up a bit. Borders has yet another 33% off coupon - the second one this week - but there's a twist: when you spend $30 or more (presumably in a single purchase) from April 23 through May 1, you'll get a coupon for a free book up to $15 in value. But there's a catch: that coupon must be redeemed from May 14-20, and it requires a $30 purchase (including the $15 free book). Confused? Here's an example:

1. On April 23-May 1, buy your mom $30 worth of cat calendars. Receive your coupon.

2. On May 14-20, come back and buy two $15 cookbooks, and one of those will be free with the coupon.

If you've got several purchases to make in the next few weeks anyway, this might be worth it for you, but don't automatically get sucked in by the strings-attached "free book" part. It's nice to see that Borders is trying something new, but I think they're making this more complicated than it needs to be.

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